Not better creative. Not better targeting. Closing the loop on attribution — working invisibly behind your existing stack. You don't pay until it works.
This is the number-one improvement you can make to your ad performance — whether your ads are already profitable or all over the place. It's not better creative or targeting. It's closing the loop on your attribution, working invisibly behind everything you run. And you don't pay until it works.
Half your data is gone — iOS, ad blockers, dead cookies. The half that survives only tells Meta and Google someone filled a form… so that's exactly what they find more of. They never hear who actually paid you.
Here's the root of it. The platforms optimize for whatever signal you feed them, and right now the only signal getting through is "someone filled out a form" — so they find you more form-fillers. You're not buying worse leads; you're optimizing on a broken signal. Feed them real revenue and they go hunt for buyers instead.
Because true closed-loop attribution has always demanded two things at once — and almost nobody sustains both.
Someone has to tag every closed deal, every day, forever. Miss a week and the signal decays. Day-to-day ops always win — so it quietly stops happening.
CAPI tokens, offline conversion actions, server-side events, data-driven attribution — easy to misconfigure, hard to maintain, and most teams get the combination wrong.
So the obvious question: if this is so valuable, why isn't everyone doing it? Because it's always taken two things at once — daily consistency, where someone tags every closed deal forever, and real technical setup most teams get wrong. The work never survives daily operations. Even agencies charging four to five figures skip it — which is exactly why they're still optimizing on form-fills. We remove both barriers.
There is no "other option" for true closed-loop attribution — the alternatives all stop short of the one event that matters.
And you can't just buy this somewhere else. Form-fill trackers optimize on the wrong event. Cookie attribution is already broken by the same data leak. Even standard CAPI only ever says "someone inquired." Every one of them tracks interest. Only true closed-loop attribution tracks money — revenue, server-side, tied to the real click. It's a category of one.
One line of code, one click when a deal closes. At form submit we capture the exact pixel, ad ID, and campaign and pin it to the lead — server-side. Mark them won weeks later and we send Meta and Google the truth about which click became revenue.
How it works is almost boring — one line of code, one click. The second someone fills out your form, FormLock grabs the exact pixel, ad ID, and campaign and pins it to that lead, server-side. It waits. Three weeks later they close a three-thousand-dollar deal, you click "Mark Won," and we hand the platforms the truth: that exact three grand tied to the exact click that earned it.
Your existing Lead tracking — gtag, GTM, whatever you've got — keeps working as-is. We add the missing piece. We don't replace anything.
We read your pixel off your site. You paste the token. That's the entire Meta setup.
One click. We create and validate the conversion action — the part most people get wrong.
And setup is the part we automated most. Whatever tracks your leads today keeps working. For Meta, we read your pixel and you paste one token. For Google, it's one click and we set up and validate the conversion action for you. Two pastes and a click — five minutes, one line of code. Paste, save, you're live.
Server-side means iOS 14 doesn't break it. Ad blockers don't break it. Cookieless browsers don't break it. Every form submit becomes a clean event with full attribution context.
And because it fires server-side, not in the browser, none of that leak can break it. iOS can't block it, ad blockers can't touch it, cookieless browsers don't matter — every form fill becomes a clean event with real confirmation IDs. And your data stays self-hosted and hashed. We're not a data broker. Nothing gets pooled or sold.
That's Meta and Google's own documented cost improvement when you feed them closed revenue — their number, not ours. We just made it automatic.
And the payoff isn't our claim — the platforms themselves document a fifteen-to-seventeen percent cost improvement when you feed them closed revenue. That's their benchmark, not ours. We just made the work automatic so you actually capture it.
This is an actual FormLock dashboard. This account runs Meta ads only — that's why you see 21 deals synced to Meta and zero to Google. Run Google instead and it reverses. One platform or both.
This isn't a mockup — it's a real account. It runs Meta ads only, which is why you see twenty-one deals to Meta and zero to Google. Wherever your sales actually come from, we route the credit to the right place automatically. One platform or both, it just works.
Every deal you mark won or lost teaches FormLock which leads actually close. Your priority queue re-ranks automatically — so your time goes to the leads most likely to become revenue. One signal. Two systems getting smarter.
And here's where it stops being just attribution. That same signal trains your own pipeline. Every deal you mark teaches FormLock what a buyer looks like for you, and it re-ranks your queue by who's most likely to close. So on a busy day your team calls the leads in the order they're worth — not the order they came in. One signal, two systems getting smarter.
This isn't only for accounts that already perform. It's the rare improvement that helps both states.
Lower cost per buyer, more of them, automatically — every closed deal sharpens what the platforms go find next.
"It doesn't work" almost always means it's been trained on the wrong signal the whole time. Closing the loop is the cause, not a cosmetic tweak.
And here's the part that matters most. This isn't only for people whose ads already work. If your ads are profitable, this compounds them — lower cost, more buyers, automatically. And if they've been inconsistent, that's almost always because they've been trained on the wrong signal the whole time, so this is the actual fix. Either way, you come out ahead — that's why it's the number-one improvement.
No card to start. Billing waits for the later of 14 days or 10 successful uploads — and you've got 60 days for a full refund if your cost or lead flow doesn't improve. Install in ~5 minutes, no sales call.
So here's the offer, and the risk is on us. Ninety-seven a month, flat — fourteen days free first, no card up front. Billing only begins on the later of fourteen days or ten successful uploads, and even then you've got sixty days for a full refund if your numbers don't move. We don't get paid until you do.
About 30 minutes start to live — and the easiest win your ad account's had in a while.
A few credentials to fire conversion events — we never need access to your ad accounts.
One line on your site. Dashboard credentials generated on the spot.
DIY, or we build it all for you at no extra charge. Live in ~30 minutes.
That's the whole thing. Five minutes to install, one line of code, no sales call, and we don't get paid until you do. Fill out the form below — your embed code generates instantly and we're in touch within the hour, whether you set it up yourself or want us to build it for you. Close the loop. Talk soon.