Not better creative. Not better targeting. Closing the loop on attribution — working invisibly behind your existing stack. You don't pay until it works.
This is the number-one improvement you can make to your ad performance — whether your ads are already profitable or all over the place. It's not better creative or targeting. It's closing the loop on your attribution, working invisibly behind everything you run. And you don't pay until it works.
If you've run Meta or Google ads for a while, "offline conversions" and "server-side conversions" have shown up in your settings — quietly recommended, easy to scroll past.
It's how Meta learns who actually buys — sitting right there in your settings, switched off.
Same on the Google side — suggested by the platform, rarely turned on.
Let's start where you already are. If you've run ads for any length of time, you've seen "offline conversions" or "server-side conversions" sitting in your Meta and Google settings — quietly recommended, easy to scroll right past. Both platforms put it right in front of you. Almost nobody turns it on.
There's a reason it usually stays on the shelf: done right, it takes genuine technical setup up front, plus someone tagging every closed deal, consistently. With a business already to run, that's a lot to take on.
CAPI tokens, offline conversion actions, server-side events — easy to misconfigure, and hard to be sure it's actually working.
Every closed deal has to be tagged, day after day. With everything else demanding attention, it's the kind of thing that slips.
And there's an honest reason it usually stays on the shelf. Done right, it takes real technical setup up front, and then someone tagging every closed deal, consistently. When you've already got a business to run, that's a lot to take on — completely understandable. None of that should be on your plate, and that's exactly where we come in.
Feeding your real conversions back is the approach Meta and Google publicly recommend. Their own data shows why:
But there's a real payoff waiting on the other side — which is exactly why both platforms recommend this. Meta's own data shows advertisers using the Conversions API see about 17.8% lower cost per result; Google's own data shows roughly 10% more conversions from feeding offline conversions back. Those are the platforms' own published figures for this approach — not a promise of your numbers — and it's the part almost no one sets up.
Meta and Google can only optimize on the signal that makes it back to them — and right now that’s just “someone filled out a form.” When that lead becomes a paying customer, nothing tells the platforms they got it right. So they keep finding more form-fillers, never more buyers.
So here’s what’s happening without it. Meta and Google can only optimize on the signal that makes it back to them — and right now the only thing they hear is “someone filled out a form.” When that lead actually becomes a customer, the result never returns, so they never learn who’s worth sending you — they just keep finding more form-fillers. Close that loop and they finally learn who to send.
When the loop never closes, it doesn’t arrive as one clean problem. It shows up scattered across your week:
And here’s the part you actually feel. When the loop never closes, it doesn’t show up as one tidy problem — it’s scattered across your week. Leads that looked perfect and never closed. Hours lost to no-shows. Cost per customer creeping up while cost per lead looks fine. Spend rising, revenue flat. That nagging sense everyone else figured ads out but you. Every one of those traces back to the same open loop.
Feed the outcome back and it becomes a cycle: each won deal sharpens who Meta and Google go find — so the leads get better the longer it runs.
So before the how, here’s the picture when it’s working. The platforms send you a click. The form submit captures the attribution. The deal closes and the real revenue gets logged. That truth gets fed back — and now they know who actually buys, so the next batch is better. It’s a loop, and every turn makes it sharper.
Every dollar nudging Meta and Google toward people who actually buy. The campaigns that make you money, obvious — the ones that don’t, easy to cut. Your team’s hours on real buyers instead of no-shows. Spend and revenue moving together again.
Now picture the other side. Every dollar pushing the platforms toward people who actually buy. The campaigns that make money, obvious — the rest, easy to cut. Your team’s time on real buyers, not no-shows. Spend and revenue climbing together again. That’s not a bigger budget — it’s the same budget, finally aimed right. And the only question left is how.
Remember the setup and the daily upkeep that made you skip this? That’s the entire job we take. One line of code goes in once — we build and validate the rest. Then one button, at the end of the day, does it from there.
Paste a single snippet on your site. We build and validate the Meta and Google side for you — tokens, conversion action, all of it.
Mark your closed deals won. FormLock fires the real revenue back to both platforms automatically. That’s the whole ongoing job.
So why us? Because the two things that made you skip this — the technical setup and the daily upkeep — are the entire job we take. One line of code goes in once, and we build and validate the platform side for you. Then at the end of the day you press one button to mark your closed deals won, and the truth fires to Meta and Google automatically. Everything that made people skip this — handled.
Here’s what that one line and that one button actually do. At form submit we capture the exact pixel, ad ID, and campaign and pin it to the lead — server-side. Mark a deal won weeks later and we send Meta and Google the truth about which click became revenue.
How it works is almost boring — one line of code, one click. The second someone fills out your form, FormLock grabs the exact pixel, ad ID, and campaign and pins it to that lead, server-side. It waits. Three weeks later they close a three-thousand-dollar deal, you click "Mark Won," and we hand the platforms the truth: that exact three grand tied to the exact click that earned it.
Your existing Lead tracking — gtag, GTM, whatever you've got — keeps working as-is. We add the missing piece. We don't replace anything.
We read your pixel off your site. You paste the token. That's the entire Meta setup.
One click. We create and validate the conversion action — the part most people get wrong.
And setup is the part we automated most. Whatever tracks your leads today keeps working. For Meta, we read your pixel and you paste one token. For Google, it's one click and we set up and validate the conversion action for you. Two pastes and a click — five minutes, one line of code. Paste, save, you're live.
Server-side means iOS 14 doesn't break it. Ad blockers don't break it. Cookieless browsers don't break it. Every form submit becomes a clean event with full attribution context.
And because it fires server-side, not in the browser, none of that leak can break it. iOS can't block it, ad blockers can't touch it, cookieless browsers don't matter — every form fill becomes a clean event with real confirmation IDs. And your data stays self-hosted and hashed. We're not a data broker. Nothing gets pooled or sold.
This is an actual FormLock dashboard. This account runs Meta ads only — that's why you see 21 deals synced to Meta and zero to Google. Run Google instead and it reverses. One platform or both.
This isn't a mockup — it's a real account. It runs Meta ads only, which is why you see twenty-one deals to Meta and zero to Google. Wherever your sales actually come from, we route the credit to the right place automatically. One platform or both, it just works.
Every deal you mark won or lost teaches FormLock which leads actually close. Your priority queue re-ranks automatically — so your time goes to the leads most likely to become revenue. One signal. Two systems getting smarter.
And here's where it stops being just attribution. That same signal trains your own pipeline. Every deal you mark teaches FormLock what a buyer looks like for you, and it re-ranks your queue by who's most likely to close. So on a busy day your team calls the leads in the order they're worth — not the order they came in. One signal, two systems getting smarter.
There is no "other option" for true closed-loop attribution — the alternatives all stop short of the one event that matters.
And you can't just buy this somewhere else. Form-fill trackers optimize on the wrong event. Cookie attribution is already broken by the same data leak. Even standard CAPI only ever says "someone inquired." Every one of them tracks interest. Only true closed-loop attribution tracks money — revenue, server-side, tied to the real click. It's a category of one.
This isn't only for accounts that already perform. It's the rare improvement that helps both states.
Lower cost per buyer, more of them, automatically — every closed deal sharpens what the platforms go find next.
"It doesn't work" almost always means it's been trained on the wrong signal the whole time. Closing the loop is the cause, not a cosmetic tweak.
And here's the part that matters most. This isn't only for people whose ads already work. If your ads are profitable, this compounds them — lower cost, more buyers, automatically. And if they've been inconsistent, that's almost always because they've been trained on the wrong signal the whole time, so this is the actual fix. Either way, you come out ahead — that's why it's the number-one improvement.
No card to start. Billing waits for the later of 14 days or 15 successful uploads — and you've got 60 days for a full refund if your cost or lead flow doesn't improve. Install in ~5 minutes, no sales call.
So here's the offer, and the risk is on us. Forty-seven a month, locked for life — founders rate, fourteen days free first, no card up front. Billing only begins on the later of fourteen days or fifteen successful uploads, and even then you've got sixty days for a full refund if your numbers don't move. We don't get paid until you do.
About 30 minutes start to live — and the easiest win your ad account's had in a while.
Lock $47/mo for life — first 100 only. No card to start.
One line of code, installed together on the call. Dashboard credentials included.
On a quick call we connect Meta and Google together — no extra charge. Closing the loop the same day.
That's the whole thing. Five minutes to install, one line of code, no sales call, and we don't get paid until you do. Fill out the form below — your embed code generates instantly and we're in touch within the hour, whether you set it up yourself or want us to build it for you. Close the loop. Talk soon.